[youtube=http://www.youtube.com/watch?v=qaOvHKG0Tio]
At first this ad seems like one straight out of the Apple playbook, as Microsoft illustrates the power of technology to help people with disabilities to walk, talk and see. But the commercial becomes more powerful than the typical tech ad because it’s centered around a real-life person –Steven Gleason, a former NFL player living with Lou Gherig’s disease. Gleason can’t speak, so he uses a Microsoft Surface and technology that tracks eye movements to talk through an artificial voice. It’s an impressive showcase of the power of both tech and, well, the human spirit.
Grade: A-