[youtube=http://www.youtube.com/watch?v=hEyKdpsHKy0]
Here’s something different: a commercial that’s out to give, rather than sell. Bank of America (which OK, gets a brand burnishing out of the spot) offers a free iTunes download of U2’s new single, “Invisible,” plus $1 to fight AIDS per download. The ad itself is unremarkable, and the music critics can judge the song–yep, it sounds like U2–but at least the price is right.
Grade: C