[hulu id=umhz6_zewmujvns7k18tqw width=512]
It’s the modern day version of the wild-west roadtrip: a couple rides off romantically into the sunset in some sort of high-powered beast. The woman in the passenger seat is choked up over the beauty of the view, but Chevy hasn’t given us an earful of advertising yet. Something’s afoot, it’s clear, especially when our heartstrings are tugged just a bit as she grips the hand of the driver. But what’s it all about? Yes, they’re driving a Chevy pickup, but it’s not about the car. The commercial’s only message is pasted on the screen as they cruise on – a humble message about World Cancer Day, to be celebrated Tuesday. It’s a touching tribute to survivors everywhere, and to anyone who knows a survivor. A solid tribute, with exactly the right amount of focus on the advertiser: almost none.