[hulu id=bkjeuuzd2pxez0e57pkxja width=512]
Floor mats are among the least sexy Super Bowl products to be hawked tonight, but it’s a big step for the proud American company who made no secret of the fact that it still makes things right here. While it didn’t wave any sort of flag outright, the firm encouraged us to ignore the advice of corporate backers and bankers. And it’s not overly empowering to hear “You Can’t Do That” over and over again. But its efforts are warranted to appeal to the bustling “Made in America” loyalists.