If you want your conversations to have a real impact, you need to simplify your message.
Marketing
How Baby Names Can Help Marketers Predict the Next Big Thing
Few parents would admit to naming their baby after a hurricane. But unconsciously that might be exactly what many of us are doing — or at least appropriating the sounds of a name that, if the storm grows large enough, is …
Why Product Reviews May Be The Next Big Thing For Investors
If you want to know which direction the stock price of a company rolling out a new product is headed, there’s no need to wait for sales figures. Just check out user-generated product reviews on the web. They’re as good an early …
Study: How Supersizing Makes Us Feel More Important
How to Make a Picture Worth 100,000 Clicks
California-based Column Five Media has carved out a niche turning complex business messages into easy-to-grasp works of graphic art.
Did Burger King Wait Too Long to Reinvent Itself?
Two weeks after Wendy’s bumped Burger King out of the No. 2 spot among hamburger chains, the King has unveiled a new menu, new marketing and a new look. But is it too late?
Craft an Attention-Grabbing Message
With so much information out there, getting your audience’s attention is tough. But it is also essential. Consider these three things next time you craft a message that needs to be heard:
The 10 Most Memorable Ads Featuring Celebrities And Their Kin
The 10 Best Brand Extensions Ever (According To Me)
The Official Blog Post of Beer and Football: Why Sports Sponsorships Work
The sixth MIT Sloan Sports Analytics Conference, taking place this weekend in Boston, is for a few thousand people on this planet the Woodstock of sports geekery. Think: Fantasy Football + Comic-Con + Math Olympics!
I say this …