If you want your conversations to have a real impact, you need to simplify your message.
How Baby Names Can Help Marketers Predict the Next Big Thing
Few parents would admit to naming their baby after a hurricane. But unconsciously that might be exactly what many of us are doing — or at least appropriating the sounds of a name that, if the storm grows large enough, is …
Why Product Reviews May Be The Next Big Thing For Investors
If you want to know which direction the stock price of a company rolling out a new product is headed, there’s no need to wait for sales figures. Just check out user-generated product reviews on the web. They’re as good an early …
Study: How Supersizing Makes Us Feel More Important
Did Burger King Wait Too Long to Reinvent Itself?
Two weeks after Wendy’s bumped Burger King out of the No. 2 spot among hamburger chains, the King has unveiled a new menu, new marketing and a new look. But is it too late?
The 10 Most Memorable Ads Featuring Celebrities And Their Kin
The 10 Best Brand Extensions Ever (According To Me)
The Official Blog Post of Beer and Football: Why Sports Sponsorships Work
The sixth MIT Sloan Sports Analytics Conference, taking place this weekend in Boston, is for a few thousand people on this planet the Woodstock of sports geekery. Think: Fantasy Football + Comic-Con + Math Olympics!
I say this …