This Is Your Brain on Black Friday Shopping

Who among us hasn’t come back from a shopping excursion, looked over the just-purchased haul, and wondered, What was I thinking? Often, our shopping decisions aren’t the result of a completely logical thought process, but are instead affected by what we smell, hear, and touch, and what people around us are doing inside the store.

  1. 1
  2. ...
  3. 11
  4. 12
  5. 13
  6. 14