If the biggest selling point for a new beer is the bottle that it comes in, what does that say about the beer itself?
Marketing
5 Top Trends for 2013 Super Bowl Commercials
The cost of advertising in the Super Bowl is rising, running an average of $4 million for a 30-second spot—up from $3.5 million last year and just $42,000 back in 1967. To justify the expense, advertisers aim to present fans with something more than just another entertaining but ultimately forgettable commercial.
Tempting the Young: New Efforts to Get Younger Consumers Hooked on Guns, Luxe Cars, Soda and More
Youths are also sought after as customers because consumption habits are often ingrained at a young age—and because they will be money-spending consumers for many, many years to come.
The Sleep Industry: Why We’re Paying Big Bucks for Something That’s Free
Meet the New Family-Friendly ‘People Movers’ (Don’t Call Them Minivans!)
The latest vehicles that are being pumped up as ideal for families include hybrid gas sippers, tiny SUVs, redesigned work vans, and even pickup trucks. You’ll often see them described as “people movers” and “family haulers.” What they won’t be called—not officially anyway—are “minivans.”
Budweiser Tries to Get All Sophisticated By Putting on a New ‘Black Crown’
Next up in Budweiser’s efforts to lose its stale image is the Anheuser-Busch launch of two slick new upscale brews—which are supposed to appeal to drinkers who usually opt for flavorful craft beers or hip liquor brands.
Not Your Grandpa’s Mercedes: Luxury Car Makers Aim for Younger, Less Rich Customers
Many younger drivers think that owning a car — any car — is a pricey, unnecessary burden. In which case, buying a luxury car would seem to be especially out of the question.
‘Hot’ New Gadgets Anybody? No Thanks, We’re Good
Every year, the Consumer Electronics Show in Las Vegas promises to unveil all sorts of gadgets that’ll not only make our lives better—but that we simply won’t be able to live without. Instead, what we get is stuff like the $99 “smart” fork.
Why Shoppers Just Can’t Resist Clearance Sales
It’s prime time for consumers to buy things they shouldn’t, even at 75% off.
Guys and Dollars: How Groceries, Barbies, Fashion and More Are Being Marketed to Men
Word has gotten out that men do more of the household shopping nowadays. Accordingly, we’re being asked to shop in “man aisles” in supermarkets, and we’re even being subjected to an awful new made-up term: “mansumer.”
Why Walmart Took Over Facebook for 72 Hours
Walmart shut out the competition and purchased 50 million Facebook ads over Black Friday weekend — all without proof that doing so would necessarily help boost sales. Huh?
This Is Your Brain on Black Friday Shopping
Who among us hasn’t come back from a shopping excursion, looked over the just-purchased haul, and wondered, What was I thinking? Often, our shopping decisions aren’t the result of a completely logical thought process, but are instead affected by what we smell, hear, and touch, and what people around us are doing inside the store.