Last week, the Better Business Bureau announced that it had officially expelled one of its local affiliates, the BBB of Southland, which served the greater Los Angeles area.
Marketing
So Your Video Went Viral: Great! Just Don’t Expect to Get Rich
Thanks to the Internet, it’s never been easier to become briefly famous. Posting an especially creative, embarrassing, funny, or otherwise highly “shareable” video or blog online will usually do the trick. But becoming rich and famous? That’s far more difficult.
Shamrock Shake Alert: Why We So Love Those Limited-Time Offers
In the fast food world, the “limited-time offer” is a remarkably powerful thing. Why?
List Price = Joke Price: 4 Examples of How Original Prices Are Meaningless
When almost no one pays full price, what does “full price” even mean? From cars to college to health care, consumers today are surrounded by huge markdowns—which, when you think about it, wouldn’t exist if goods and services weren’t marked up so high in the first place.
The Real Reason We Love Some Brand Logos — And Hate Others
Wendy’s recently rolled out a new logo in the hopes of updating the company’s image and giving the brand a bit of a facelift. But sometimes the desire for a little nip and tuck can backfire.
Why Some Restaurants Hate Restaurant Week
Restaurant Week deals promise increased foot traffic during what’s normally a slow time of year, as well as ample exposure to new customers. Could Restaurant Week promotions also be bad for business?
Is $500 Enough for Enduring the Cruise from Hell?
So you’ve survived for five days stranded at sea aboard the Carnival Triumph. Here’s $500 for your troubles.
How to Celebrate Anti-Valentine’s Day
This Valentine’s Day, there will be plenty of lovey-dovey couples exchanging the usual romantic gifts and engaging in the usual romantic nights on the town. What about the people—the legions of people—who are sick of this …
Luxury Wheels, Honda Price: New Breed of Upscale Cars Selling for About $30,000
Luxury automakers like Mercedes, BMW and Cadillac would hate for their cars to be described as merely “average.” Yet new models from these and other upscale auto manufacturers are average in a way that’s undeniably appealing to consumers: they all have starting prices at around $30,000.
Why Consumers Just Don’t Feel the Love for Valentine’s Day
Valentine’s Day is a pale, pink shadow of its former self. Once associated with throbbing red passion and romance, today it’s more likely to elicit a sense of obligation, dread or apathy.
In the Fast Food World, Is Fish the New Chicken?
McDonald’s and Carl’s Jr. are among the big fast food chains casting out new fish items as a way to reel in customers—especially during Lent, when many diners cut back on meat.
Why Some Brand Extensions Are Brilliant and Others Are Just Awkward
When done correctly, a brand extension can be a huge hit, with the only complaint among consumers amounting to Why didn’t they do that sooner? Sometimes, though, the launch of a new product featuring a well-known brand is such a mismatch the reaction is more like What were they thinking?