Automakers are realizing that millennials are not like older consumers — and that the trusty old car models and classic sales pitches just won’t cut it.
Marketing
The Hottest Section of the Department Store May Be Online
First and foremost, big brick-and-mortar retailers want to drive foot traffic into stores during the holiday period. But even when it comes to the old-fashioned department store model, retailers understand that boosting online …
Does a Low Price Mean Good Value or Bad Quality?
While some shoppers pounce on rock-bottom prices without hesitation, others are tentative concerning “doorbusters” and eye-popping 80% off deals. After all, doesn’t a cheap price equate to cheap quality?
A Simple Way to Get TV Viewers to Stop Skipping the Ads
Why “second (and third) screens” make you a better TV viewer—as far as advertisers are concerned, anyway.
How Budweiser Is Trying to Lose Its Stale Image and Appeal to Young Drinkers
The “King” isn’t dead. But considering that Budweiser has seen sales drop for more than two decades in a row, and that last year’s sales decrease of “just” 4.4% was considered a success, it’s hard to claim that the …
7 Promotional Stunts That Work
Check out these simple and affordable ways to shine the spotlight on your business–no highflying gimmicks required.
Microsoft Writes Off Most of its 2007 $6.3B Ad Business Bet
There are write downs — and then there are write downs. Microsoft is wiping the books clean of almost all of the $6.3 billion it paid for interactive ad company aQuantive in 2007.
Need to Brainstorm? Head to Starbucks
A clever and, yes, creative new study suggests that moderate background noise is a better spur to innovative thinking than the sound of silence.
10 Things You Should Tweet
There’s no magic formula for how to use Twitter to promote your business. But here are a few things to try.
Is Innovation Dead — or Doing Just Fine, Thank You?
Facebook has been accused of many things: ripping off individual investors by selectively disclosing bad news to big investors before its IPO; increasing cynicism about Wall Street and damaging the IPO market; being a …
Is “Edgy” Marketing Too Edgy To Last?
It all came down to a not-so-innocent nativity scene. Last week, Delta Airlines pulled ads from the Daily Show after the Catholic League complained about an image of a naked women with a manger between her legs.
How to Use Social Media to Boost Sales and Customer Service
Social media has unnerved businesses and given consumers unprecedented power by letting them take complaints straight to the internet, where they can be read by anyone before a business can even see and respond.