Craft an Attention-Grabbing Message

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With so much information out there, getting your audience’s attention is tough. But it is also essential. Consider these three things next time you craft a message that needs to be heard:

  • Make a comparison. Whether you are selling a product or making a point, remember that people like to draw connections. Help your audience understand by comparing your message to something else.
  • Piggyback on the familiar. Take something most people know and make it your own. Spinoffs of the “Got Milk?” slogan have done this successfully.
  • Be specific. Use simple, specific details to solidify your point. These give your audience something to remember when you’re no longer in front of them.

Adapted from “Craft an Attention-Grabbing Message” by Kare Anderson.

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