Trick or treat … or a job offer. Those were among the possibilities at a job fair held on Halloween night, when applicants …
Business of Creativity
Designers Must Learn to Embrace Failure
In our experience, one of the scariest snakes in the room is the fear of failure, which manifests itself in many ways like fear of being judged, fear of getting started, fear of the unknown. And while much has been said about …
Craft Beer Makes a Movie
How an indie filmmaker rallied local breweries – borrowing their beer, clothes and even their workplaces — to capture Chicago’s budding, beermaking subculture in Drinking Buddies
Assessing the Creative Spark
Every opera you’ve ever heard, every painting you’ve ever admired is reducible to chemical signaling in the composer’s or artist’s brain. We can map where in those brains the work got done: some in the occipital, where imagery lives; some in the insula, which feels emotion. It isn’t beauty; it’s biology.
That, at least, is …
The TIME Creativity Poll
In partnership with the Motion Picture Association of America and Microsoft, TIME polled Americans about the role of creativity in the workplace, in schools and in government. Here are some highlights:
More than 7 in ten …
5 Buzziest Movies To Get Crowdfunded
Crowdfunding used to be a last resort for projects that couldn’t raise money any other way. But now, a growing number of accomplished moviemakers are turning to the masses to avoid the hassle of dealing with overbearing studios.
Watch: Highlights of the 2013 Creativity Conference
On April 26, in a one-of-a-kind event, the Motion Picture Association of America (MPAA) convened leaders from the world of politics, media, business and government to engage in a direct dialogue about the role creativity …
First There Was IQ. Then EQ. But Does CQ — Creative Intelligence — Matter Most?
In his new book Creative Intelligence, Bruce Nussbaum argues that creativity is an undervalued skill that anyone can cultivate. Not just for artists and musicians, creative intelligence (or CQ) is the secret sauce that separates …
What’s It’s Really Like to Have a Quirky Job Title? The ‘Ambassador of Buzz’ Has His Say
Hey, if nothing else, having an offbeat job title helped the Ambassador of Buzz generate enough buzz to be featured in a Q&A at Time.com.
What’s an Oscar Worth at the Box Office?
Is winning a coveted Academy Award a priceless experience? Come on, this is Hollywood. Movie studios don’t tailor their release schedules around Oscar season and pour money into Oscar-bait films just for that warm, fuzzy …
Ambassador of Buzz? Are Offbeat Job Titles Awesome or Unprofessional?
Why be just another generic “associate” when you could hold the job title of ninja, happy maker or ambassador of buzz? Then again, they might just come off as silly
Testing the Science of Sharing at the Super Bowl: Can Viral Ads Be Manufactured?
After years of trial and error, some believe that viral videos can not only be fostered and quantified but also predicted