The Papa Murphy’s brand was born when two pizza chains—Papa Aldo’s and Murphy’s Pizza—merged in 1995. Both operations had focused on a “take-and-bake” model, in which customers bought freshly made-to-order (but uncooked) pizzas and baked them at home. With this model, Papa Murphy’s is able to keep costs low by not needing ovens, nor licenses for cooking. There are now roughly 1,350 Papa Murphy’s in 38 states, and a large pizza starts at around $5 or $6. And they’ve inspired copycats—major retailers such as Walmart and Costco also sell fresh (not frozen) “bake at home” pizzas now.
Slices of History: Great Moments in Pizza Innovation
A brief look back at some of the big innovations that have helped pizza become fully ingrained in modern American dining culture
1995: The “Take-and-Bake” Revolution
Full List
Pizza Pizza!
- The Pizza, It Is A-Changin’
- 1889: Pizza (As We Know It) Is Born
- 1905: The First American Pizzeria
- World War Era: Regional Specialties on the Map
- 1958: Birth of a Pizza Chain
- 1960: Era of Speedy Delivery Arrives
- 1962: Pizza Hits the Frozen Food Section
- 1962: The Advent of Wacky Toppings
- 1985: No More Collapsing Boxes
- 1995: The “Take-and-Bake” Revolution
- 2010: Gluten-Free Pizza Hits the Scene
- 2012: Pizza Goes Fast Casual
- 2013: Wild Innovations Keep on Coming