These spots are among the most bizarre commercials on television. That is, if you can find them on television. Late last year, actor/comedian Will Ferrell began showing up in an assortment ofsmall, local TV markets hawking Old Milwaukee beer. In one ad, he’s fishing on a log in Davenport, Iowa. In another, he wakes up after a rough night on a roof in Terre Haute, Indiana. During the Super Bowl, an ad of Ferrell simply walking through a field appeared in exactly one television station in North Platte,Nebraska. In October, a new slate of ads surfaced showing Ferrell biking, boating and laughing at words like “infart” in Sweden. The campaign was a brilliant move by Old Milwaukee, proving that it doesn’t matter how many markets an ad shows up in: these bizarrely amusing commercials went viral and have been viewed hundreds of thousands of times.