[youtube=http://youtu.be/law8ySzfEto]
The only thing worse than a stuffy house in the summer? A stuffy house where dads wear tighty-whities. This theatrical ad campaign for Argentina’s BGH air conditioners is a brilliant juxtaposition of sophistication and sophomoric humor. The company is known for creating clever campaigns, including last year’s “Big Noses” ad spots in which folks with big schnozes got 25% off a new AC. This year’s commercials, filmed in black and white and set to melodramatic orchestral music, show dads grossing out all those around them just by doing everyday household tasks — in briefs. In the funniest of the three commercials, BGH asks: “Is there anything more humiliating than your dad trying to be cool in front of your friends? Yes. If he does it in briefs.”