When Apple discarded the Google Maps app from its latest iPhone operating system, replacing it with its own proprietary application, its executives must have thought the move would be a hit. After all, Apple Maps offered turn-by-turn navigation and a cool-looking 3-D design. Of course, they forgot one very important part of an effective map application: it has to correctly identify, you know, where things are. Some of the worst offenses of the app following its release included turning the entire east side of Portland, Ore., into a nature park and misplacing the capital of Sweden by 15 miles. The poor quality of the app led to a written apology from CEO Tim Cook: “We are extremely sorry for the frustration [the app] has caused our customers and we are doing everything we can to make Maps better.”