We all know that the only real way to lose weight is through diet and exercise, but who wants to do either of those things? That’s why companies find it so profitable to trick the gullible into believing that their powders, …
Advertising
A Lot More People Are About to See That Pantene Ad Everybody Is Going Crazy Over
This rollout strategy was very different from Dove’s “Real Beauty Sketches” campaign
The Most Watched Ad on YouTube This Year is Absolutely Terrifying
These dancing babies may haunt you
Pantene Breaks Down Every Sexist Workplace Stereotype in One Ad
Aims at double standards at work
Television Ads Losing Ground to The Internet
Mobile ad spending will soon overtake radio and magazine ad spending
The Big Business of Thanksgiving Day Parades
Thanksgiving weekend is a banner one for American retailers, but there’s another American business that thrives at this time of year: parades. Each year, the Macy’s Thanksgiving Day Parade draws more than 3.5 million …
Ron Burgundy Sells Lots of Durangos. Because He’s Kind of a Big Deal
Chrysler sales up 11 percent since Will Ferrell’s ad campaign
Here’s What Instagram’s New Ads Will Look Like
Hint: They’ll look like Instagrams
How Brands Tried to Capitalize on the Facebook Outage on Twitter
Taking it to Twitter.
Milk, Smokes and Beer Are Shutdown Casualties
The federal shutdown has undeniably damaged the local economy in Washington, D.C., as well as regions where national parks are the lifeblood for local businesses. But—even as the ordeal appears to be winding down—it may have …
What Fruit of the Loom’s Strange New Ads Actually Get Right
In new campaign, Fruit of the Loom jokes that getting your panties in a bunch can ruin your day. Studies say that’s true
‘Predatory’ Reason Marketers Target Women on Mondays
A new study suggests that beauty product pitches should be timed to target women at their “most vulnerable” moments — specifically, Mondays, when women feel least attractive.