You’ll have to visit JCPenney stores in person to buy the tea kettle that resembles former German Chancellor and Nazi dictator Adolf Hitler
Advertising
After The Office, Dunder Mifflin Will Live On in Every Office
Dunder Mifflin paper is now an actual product you can buy. It’s an example of the popular marketing strategy of reverse product placement.
Advertising’s Next Big Thing: Walking Product Placements
Yes, advertisers are buying ads to bump up their promotion on your Facebook or Twitter newsfeed. But did you know that that companies are also paying bloggers hundreds of thousands of dollars to write about their products?
Madness for Sale: Businesses Go for a Piece of NCAA ‘March Madness’ Basketball Tournament
There’s just no stopping the madness. From Hooters restaurants to businesses selling books for homeschooled children to the National Hot Dog and Sausage Council, everyone seems to be pursuing a marketing tie-in to March Madness, a.k.a. the NCAA basketball tournament.
So Your Video Went Viral: Great! Just Don’t Expect to Get Rich
Thanks to the Internet, it’s never been easier to become briefly famous. Posting an especially creative, embarrassing, funny, or otherwise highly “shareable” video or blog online will usually do the trick. But becoming rich and famous? That’s far more difficult.
Shamrock Shake Alert: Why We So Love Those Limited-Time Offers
In the fast food world, the “limited-time offer” is a remarkably powerful thing. Why?
The Disturbingly Hot Tourist Activity in Hawaii, Vegas: Shooting Guns
From bungee jumping to surfing lessons to hours at the craps table, tourists have been known to spend good money on a wide range of thrilling, only-on-vacation activities. Target practice with an assault weapon can now be added to the list.
The Real Reason We Love Some Brand Logos — And Hate Others
Wendy’s recently rolled out a new logo in the hopes of updating the company’s image and giving the brand a bit of a facelift. But sometimes the desire for a little nip and tuck can backfire.
Abraham Lincoln: President, Emancipator, Corporate Pitchman
Almost 150 years after his death, Lincoln has never been more popular — especially for companies.
Ambassador of Buzz? Are Offbeat Job Titles Awesome or Unprofessional?
Why be just another generic “associate” when you could hold the job title of ninja, happy maker or ambassador of buzz? Then again, they might just come off as silly
Super Bowl 2013’s 6 Most Shared Commercials (And Why They Went Viral)
If it seemed that advertisers were trying more than ever this year to create Super Bowl commercials in hopes they’d go viral, you were right. Television advertising time during this year’s Super Bowl cost about $3.8 million for …