How Brands Tried to Capitalize on the Facebook Outage on Twitter

Taking it to Twitter.

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Widespread Facebook status update malfunctions Monday morning sent the Internet into a panic. But brands saw it as a real-time marketing opportunity and immediately took to the social network’s rival, Twitter. Why? Ever since Oreo swept prestigious advertising industry awards by reacting quickly and with wit to the 2013 Super Bowl black out, brands have begun to react to sometimes random but potentially viral news. It took approximately five seconds for companies to capitalize on the royal baby birth announcement with prepackaged tweets, for example. Here’s how some companies’ brands reacted to the Facebook outage:

Gillette thought that no Facebook meant more time for … shaving:

Or drinking:

Or looking at deer:

Red Bull accounts from around the world took part:

Even college newspapers got in on the action: