“No mess. No fuss. No bones about it.” That’s the new mantra at Kentucky Fried Chicken corporate headquarters these days.
Food and Beverage Industry
Latest Unavoidable Fast-Food Buzzwords: The Rise of Crazy, Premium, Snacks
You’re not crazy. The words premium and snack really are popping up on chain-restaurant menus everywhere. Crazy is making some appearances too.
In New Ad, McDonald’s Compares Loving Big Macs with Mental Illness
How’s this for an “edgy” new ad: In a poster displayed on a subway, a woman is shown bowing her head and holding a hand over her face in shame. Next to her are the words “You’re Not Alone. Millions of people love the Big Mac.”
Ben & Jerry’s Free Cone Day Is Today, April 9 – And More Freebies Coming
Everybody loves ice cream. And everybody loves freebies. And free ice cream? That’s almost too good to be true.
Dumpster Diver Café? ‘Underground Restaurant’ to Feature Discarded Foods – And No Prices
The practice of “dumpster diving” has been featured in reality TV shows and parodied on “Portlandia.” This summer, foods salvaged from supermarket dumpsters will play a central role in a very unusual Boston-area café.
Think There are a Lot of Craft Breweries Out There Now? Just You Wait
Last year, 409 new breweries opened in the U.S. That’s the biggest surge since the period just after Prohibition ended. After such a spurt, you might think that brewery growth would level off.
The Latest Chicken Wing Crisis: Too Much Meat on the Bone
Despite the alarmist headlines that surfaced around the time of the Super Bowl, there is no real shortage of chicken wings in the marketplace. But sellers are facing an odd wing problem lately: The chickens they come from are …
Meet the People Who Eat Roadkill Meat—And Rave About It
“It really is a sin to waste that good meat when there’s no reason to, when it could be salvaged and somebody could use it.”
As Craft Beer Gets Bigger, Will It Become More Like Big Beer? Or Perhaps Wine?
After another year of huge growth, it’s clear that craft beer is big business—perhaps too big, or at least too snobby.
Stealth Celebrity Endorsement: No Money Changing Hands, Just Free Burritos
There’s no mystery as to why companies give away swag during the Oscars to people in the movie business. The possibility that a celebrity will Tweet about the product or perhaps be photographed with it more than offsets the cost …
How Do You Revive Twinkies? A Q&A With the New Owners: The Metropoulos Brothers
Twinkies’ new owners talk about why they bought the Hostess brands, their plans for new lines of Twinkies (think low cal) and whether they’re going to tinker with the decades-old Twinkie recipe.
Madness for Sale: Businesses Go for a Piece of NCAA ‘March Madness’ Basketball Tournament
There’s just no stopping the madness. From Hooters restaurants to businesses selling books for homeschooled children to the National Hot Dog and Sausage Council, everyone seems to be pursuing a marketing tie-in to March Madness, a.k.a. the NCAA basketball tournament.