[youtube=http://www.youtube.com/watch?v=NfCm9P8naDQ&feature=player_embedded]
How’s this for a viral advertising strategy? Get a bunch of people together who have already starred in viral ads. That’s what Volkswagen does in “Sunny Side,” a good old-fashioned singalong led by reggae legend Jimmy Cliff belting out The Partridge Family’s “Come On Get Happy” with a roster of recognizably sad and furious YouTube “stars,” including eHarmony cat lady, angry politician Phil Davison and “Sad Packer Fan.” Volkswagen has created some of the more memorable Super Bowl ads over the last few years, including 2011’s viral hit “The Force” (which currently has 54 million views on YouTube). While this year’s ad doesn’t have quite the pop of previous spots, the fact that they rounded up viral celebs like video game-smashing guitar guy and crazed baseball manager Phil Wellman already has people talking.