[youtube=http://www.youtube.com/watch?v=EjlaV1T8mck]
This commercial starts innocently enough, with two mechanics munching on opposite ends of a Snickers bar. The two accidentally smooch as they devour the candy, echoing the spaghetti scene in Lady and the Tramp. But some in the gay community took issue with the guys’ very visceral reaction to the kiss (the two mechanics pull out their chest hair to reassert their masculinity). After the Super Bowl airing, Mars pulled the commercial from the airwaves and cancelled a planned multimedia campaign built around the concept.