Step aside, sissy yogurt. Meet brogurt, a testosterone-laden, belly-scratching, beer-guzzling … ok, it’s kind of just yogurt. But the company – Powerful Yogurt – is trying to tap into a market often traditionally thought of as skewing female by offering their product in “man-size” 8-ounce cups and is designed to help men lose weight and gain muscle. And considering that the $1.6 billion Greek yogurt market shows no signs of abating, it’s worth a shot. “In a niche typically dominated by female customers,” says the product’s website, “we decided to develop a new Greek yogurt specifically suited to address the unique health and nutrition needs of the most neglected consumers in the category: men.”