Dieting has often been considered more a female pursuit, even if men have been trying to lose their beer guts since the invention of beer itself. For some time, Coke Zero and Pepsi MAX have used supposedly dude-specific activities like football, grilling, and NASCAR to get men past that stigma of drinking soda that won’t hurt their figure. Dr. Pepper TEN, however, has taken a decidedly different route. Dr. Pepper’s macho ad campaign launched in late 2011 with the tagline “It’s not for women” and features guys fighting off jungle snakes and shooting lasers. After that kind of activity, men would likely quench their thirst with anything – even diet soda.
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