Historically, there’s been a wide gender gap when it comes to gun violence. In a recent NBC/Wall Street Journal poll, 65% of women favored stronger gun laws compared to 44% of men. But that doesn’t keep the gun industry from trying to win over women. At the most recent National Rifle Association convention, bra holsters, his-and-her assault rifles, and a host of pink gun accessories were on display, including a booth with NRA “Ladies’ Gear” and a bumper sticker that read “A Lady With a Gun Has More Fun!”