Some apocalypse marketers are Johnny-Come-Latelys jumping on the trendy 2012-zombie bandwagon. Not so with 2012supplies.com, a site launched in 2007 by a Mesa, Ariz., businessman that sells freeze-dried foods, gas masks, solar-powered cookers, anti-radiation tablets, and many, many other worst-case-scenario products. Many individuals have also created product lists at Amazon specifically for surviving the apocalypse and/or the rise of zombies.