The American public hasn’t been chastened by images of an orange-faced Snookie blanketing the television airwaves. Quite the opposite: the self-tanning industry has exploded in the past decade as consumers have tried to find a more healthy way to get their summer glow. And perhaps self-tanning no longer has to be synonymous with bad tanning, either. According to IBIS, ” Today’s offerings produce a more natural tan for a wider range of skin tones.”
Average annual growth 2002-2012: 22.7%
Projected annual growth 2012-2017: 10.7%