On average, Americans are expected to get fatter over the next decade, but not all of them. A dedicated minority are spending more of their income on ways to stay fit and trim, and no fitness fad is more trendy these days than yoga and pilates. And its adherents are dedicated, even in the face of economic troubles. IBIS notes, “Pilates and yoga studios were highly resistant to the recession; instead of facing negative growth in 2008 and 2009, revenue merely slowed.”
Average annual growth 2002-2012: 12.1%
Projected annual growth 2012-2017: 4.8%