As the world becomes more virtual, live events play an even bigger role for companies large and small. But gone are the days …
Ideas for Business
How Spending More on Academics Can Actually Hurt College Enrollment
You’ve probably heard of college described as little more than a “party,” or perhaps as a “country club” where the emphasis is on socializing and top-notch campus amenities, not studying and a top-notch academic environment. It turns out there is good reason why many colleges today put more focus on fun.
Davos Crib Sheet: Top Global Risks of 2013 (Be Afraid, Be Very Afraid)
Want to know what keeps the people behind Davos up at night? Pretty much everything.
Could It Be? Customer Service Is Supposedly Getting Better
And yet it’s more likely for customers to switch providers for Internet, pay TV, banking, and other services. Go figure.
Let the Gamification Begin
Gamification, the integration of game design concepts into non-game scenarios, is growing increasingly popular in the business world.
Attention Employers: Don’t Sleep On Workers’ Insomnia
Add employee sleeping habits to the list of problems that workplace managers will have to start worrying a little more about: According to a study released earlier this month, insomnia-related workplace accidents happen more …
Can Robots Bring Manufacturing Jobs Back to the U.S.?
Heading into the 20th century, America was a predominantly rural country. Roughly 40% of the nation’s labor force toiled on farms alongside 22 million work animals. One hundred years later, fewer than 2% of U.S. workers are …
Google+ Hangout: Are Retailers Watching Our Every Move?
[youtube http://www.youtube.com/watch?v=YrkpvxAfqj8&w=420&h=315%5D
For better or for worse, consumers have gotten used to the idea of being tracked online. Retailers and other businesses have many methods at their disposal to see …
‘Moral Decoupling:’ How Consumers Justify Supporting a Tarnished Brand
Wharton marketing professor Americus Reed and doctoral students Amit Bhattacharjee (now a visiting professor at Dartmouth) and Jonathan Berman were chatting at the department holiday party when the conversation turned to current …
New Public-Private Partnerships: The President’s Stealth Plan To Create Jobs?
As casual reading, the Presidential Memorandum “Accelerating Technology Transfer and Commercialization of Federal Research in Support of High-Growth Businesses,” released Oct. 28, 2011, is about as riveting as the Department of …
Poll: Is it Okay for Retailers to Track Customers’ Shopping Behavior While in Stores?
If you’ve done any shopping online, you probably know the feeling: You pick out, say, a pair of shoes online, put them in your virtual shopping cart, but then for some reason change your mind. Afterwards, it seems that every site …
Top Reasons Why Americans Stay At Their Jobs (And What It Means For The Presidential Campaign)
What’s the No. 1 reason people continue working for their employer? Is it the pay? The benefits? A lack of better options? Those are obvious answers, especially given today’s unemployment numbers and sluggish economy. But they’re …