The claim: “Better legs and a better butt with every step.” In an ad featuring a fit and attractive model, Reebok claimed that its walking shoes, running shoes and flip-flops were “proven to work your hamstrings and calves up to 11 percent harder” and that they toned the buttocks “up to 28 percent more than regular sneakers, just by walking.”
The truth: Though it did not admit to anything, Reebok settled Federal Trade Commission charges, agreed to pay $25 million and promised to stop making claims that toning shoes or apparel strengthen or tone muscles without scientific evidence. Anyone who bought these items can submit a request for a refund here.