The claim: “Now Helps Support Your Child’s Immunity” and provides 25% of the daily recommended amount of antioxidants, nutrients and vitamins.
The truth: After drawing fire from critics during the height of the swine-flu scare in 2009, Kellogg’s removed the claims from its boxes, saying, “While science shows that these antioxidants help support the immune system, given the public attention on H1N1, the company decided to make this change.” One food-policy expert said at the time, “By their logic, you can spray vitamins on a pile of leaves and it will boost immunity.”