The claim: DanActive helps prevent colds and flu; one daily serving of Activia relieves temporary irregularity and helps with “slow intestinal transit time.”
The truth: After an FTC complaint regarding the substantiation of its claims, Dannon agreed to settle FTC charges and drop claims that the yogurt reduced the likelihood of getting sick and helped with, ahem, irregularity. In 2010, a judge ordered Dannon to pay $45 million in damages.