With its fuzzy exterior and rings of seeds in the center, you’d think a kiwi fruit would be pretty hard to counterfeit. You’d think wrong. New Zealand-grown kiwi fruit are an in-demand snack in China, so much so that they’ve become one of the top counterfeited products in the world, keeping company with luxury brand names like Louis Vuitton and Gucci. New Zealand kiwis sell in grocery stores for much more than Chinese-grown ones, which makes them an attractive target for counterfeiters. Crooks add false stickers of authenticity and package the fake fruit in containers that mimic those of the imported brands.