One of the great things about social media is it makes it easier to gauge consumer sentiment and find opportunities.
The company wins industry awards. It ranks high in customer surveys. Potential franchisees want it to go national… but it doesn’t. Smart strategy, or huge missed opportunity?
You won’t succeed with every hire you make, so what can you do when that new hire clearly isn’t living up to expectations?
No one should anticipate that a “Sandy stimulus” will kick the economy into a higher gear. Even so, Sandy has caused businesses of all shapes and sizes to be exceptionally busy — including a few you wouldn’t expect.
There’s no question that social media has changed the way customers interact with companies.
In business, it’s the unexamined things that often get you, the problems or practices that you may have overlooked or were in denial about. Here are two potential pitfalls to think about.
Not all entrepreneurs are born leaders. Some may just be people with great ideas who were thrust into leadership positions when they launched their own company.
In New York and New Jersey, much of the cost of Superstorm Sandy will depend on how long electricity — and the subway — remain out.
Making the wrong hire can be costly, so you want to make sure you do everything you can to get it right.
If you’ve never heard an outrageous excuse for missing work, you haven’t been a manager for very long. But here are a few from CareerBuilder that just might top the charts
Here’s a number to ponder: 84 percent of small businesses that use mobile marketing techniques report an increase in new business for their efforts.
It seems like smart just-in-time staffing: You hire for big projects and then let people go when they wrap up. But here’s why it hurts more than it helps.