Things like pricing and finding your market and niche are extremely important to the success of a new startup – but getting those basics right is a lot harder than you think.
In June of 2008, Adam Lowry and Michael Richardson found themselves unemployed. The tech startup where they worked in Portland, Vidoop, had just closed its doors, and employees were being offered company laptops in lieu of back wages. Common sense would dictate that these promising young programmers should file for unemployment insurance (UI) and begin [...]
Google’s chief happiness officer shares some of the wisdom that has made the company’s employees more content and productive.
Your customers may well be your most important asset, and if you’re not listening to them, you’re likely limiting your company’s growth much more than you think.
Small business owners have reported big jumps in website traffic and sales thanks to the Pinterest social networking site, so if your business isn’t on there, it probably should be.
Decades of research have shown that students are very interested in being their own bosses. Unfortunately, the same study found that more than 80% felt they had not learned anything about entrepreneurship in school.
What you don’t do can sometimes make a bigger impact than what you do.
If your idea for a startup meets four key conditions, you might have the makings for sustainable success, according to Randy Garns of Prosper Inc., co-author of the book Prosper: Create the Life You Really Want.
An ecommerce site can be a terrific source of revenue for a small business, but the right design is critical to success. Jay Melone, CEO of DigitalXBridge, offers this advice for choosing an ecommerce site designer.
Social media has unnerved businesses and given consumers unprecedented power by letting them take complaints straight to the internet, where they can be read by anyone before a business can even see and respond.
