With their dark wood decor and clubby atmosphere, steakhouses have often been considered a man’s domain. And it’s not just the aesthetics: Few women are in the mood to take down a 24-ounce porterhouse on a regular basis. But several steakhouses around the U.S. are actively trying to court women, including New York City’s Ruth’s Chris, which recently teamed up with women’s magazine Marie Claire to better reach that demographic. The restaurant has added more cocktails to its menu, including pomegranate martinis and strawberry basil gimlets, along with smaller portions. Likewise, actress Eva Longoria opened a female-focused steakhouse that includes fashion shows and a mirror on the back of the dessert menus, according to Zagat. So-called breastaurants are even trying to capture the other 50%, never mind the traditional targeting of red-blooded males. The category king, Hooters, is currently undergoing a broad brand revitalization, offering more salads and remodeling many of its stores in an effort to halt declining sales.
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