Here’s a number to ponder: 84 percent of small businesses that use mobile marketing techniques report an increase in new business for their efforts.
Pinterest for Dudes
Eye-candy meets e-commerce at Tapiture, one of many sites focused on men.
To Persuade a Listener, Establish Common Ground
It’s one thing to give a smooth presentation. It’s another to move the people in your audience to do something. To accomplish the latter, figure out what you have in common with the people in the room, and speak to the audience at that level. Think about the values, interests, shared experiences, or challenges that you share so you …
11 Weirdest Election-Themed Products
T-shirts, buttons, and bumper stickers just aren’t going to cut it for the high-stakes presidential election of 2012.
Apple Profit Surges 24% Ahead of Holiday Blowout; CEO Tim Cook Disses Microsoft
Best and Worst Months To Be Born If You Want To Be the Boss
There’s been much research and writing over the years about the positive and negative affects of birth month on various aspects of life, few as well known as Malcolm Gladwell‘s 2008 bestseller Outliers: The Story of Success. Now …
6 Reasons Layoffs Are Really Dumb
It seems like smart just-in-time staffing: You hire for big projects and then let people go when they wrap up. But here’s why it hurts more than it helps.
You Never Know What’ll Pop Up Next: The Newest Pop-Up Businesses
Nowadays, the pop-up business concept goes way beyond the temporary Halloween store that features costumes and novelties—and that is gone before kids finish their trick-or-treat candy.
Parents Who Argue over Money Connected to Overspending by Kids
Did your parents constantly argue over money when you were growing up? If so, it may have something to do with all that credit-card debt you’ve racked up.
Curious CapitalistEconomy
The U.S. Economy’s Split Personality
Is the U.S. economy becoming bipolar? That’s what it seems like if you contrast the behavior of consumers versus corporations lately. Individual shoppers have been as bullish as they have been in years. With stocks relatively high, personal finances in better shape, and the housing market in recovery, American consumers have finally …
Highly Educated Have Biggest Debt Problems
The federal government is suing Bank of America for a $1 billion over the bank’s pre-crisis mortgage practice known as “the hustle.” But it wasn’t just naive home buyers who fed the financial crisis. Renters and the well educated had too much debt too, and a new study concludes that college graduates are most prone to debt mismanagement.
So You Want More Free Shipping? You Got It
If there’s one thing e-retailers hate, it’s shopping cart abandonment. Shoppers fill up their virtual carts and then fail to follow through on the purchase quite frequently. While there are many reasons why this happens, one of …