If customers are having trouble finding you, you may need to change the way you think.
Lots of Goodies Were Stuffed into the Fiscal Cliff Deal
A host of special interests, from filmmakers to rum distillers, got tax breaks in last week’s fiscal cliff deal.
What Google’s FTC Deal Means for the Patent Wars
Google‘s landmark deal with the U.S. government, which was announced last week and ends a two-year federal investigation, has gotten a lot of attention, primarily for the Federal Trade Commission’s conclusion that Google has not …
Why Shoppers Just Can’t Resist Clearance Sales
It’s prime time for consumers to buy things they shouldn’t, even at 75% off.
How the SEC Became the Richest Conference in College Sports
Winning six football national championships in a row has brought the Southeastern Conference not only fame, but also fortune. As Alabama looks to extend the streak to seven, we examine the economic reach of the SEC empire
Why More Americans Will Fall Behind on Credit-Card Bills This Year
Americans are adding to their credit card balances again, and experts warn more of us are likely to get in over our heads this year.
Guys and Dollars: How Groceries, Barbies, Fashion and More Are Being Marketed to Men
Word has gotten out that men do more of the household shopping nowadays. Accordingly, we’re being asked to shop in “man aisles” in supermarkets, and we’re even being subjected to an awful new made-up term: “mansumer.”
Is a $1 Trillion Coin a Good Way to Avoid Another Debt-Ceiling Impasse?
The summer of 2011 is not a time any of us would like to revisit, economically speaking. It was during this time that the European Debt Crisis had reached it’s most volatile stage, with many believing that a Greek exit from the …
What’s Getting Cheaper – and What You’ll Pay More for – in 2013
It’s the time of year when lists are made forecasting the rise and fall of household expenses, big and small. Accordingly, it may also be time to tweak the family budget.
Create Dramatic Tension to Persuade Your Audience
All good presentations — like all good stories — convey and resolve some kind of conflict. The sense of discord is what makes audiences care. Create conflict by juxtaposing what is with what could be.
What to Do When Sales Prospects Turn Cold
If sales prospects who once seem excited about your product or service turn cold, you may be doing a few things that turn them off.
U.S. Economy Adds 155,000 Jobs in December; Can We Expect a Better Labor Market in 2013?
With the Labor Department’s announcement today that the U.S. economy added 155,000 jobs in December and that the unemployment rate held steady at 7.8%, one comes to a depressing realization: the average monthly job creation in …