Everyone understands why the jerseys of all-time greats like Peyton Manning, LeBron James, and Derek Jeter top on the …
Business of Sports
Brazil’s tourist board said shirts encouraged sex tourism
Should the season opener for the national pastime be a national holiday? Budweiser thinks so.
The Olympics not only shines a light on athletes engaged in competition, but also on brands competing for the attention, dollars, and loyalty of viewers watching from home.
Snowboarding has been established as a big hit in the Olympics. Yet the sport that’s been incredibly influential in the evolution of snowboarding, as well as global youth culture in general, is still left out in the cold.
Relatively speaking, that is. Hotel rooms near the stadium can be had for under $100, and scalpers say ticket prices should drop to $500 by Super Bowl Sunday.
This year’s Super Bowl seems to be perfect for the marketing of marijuana, and pot entrepreneurs and activists are seizing the moment.
The most memorable “ad” from last year’s Super Bowl didn’t come in the form of a TV commercial. It was a quick-thinking Tweet from the folks at Oreo. Expect lots of copycats this year.
Dozens of companies have paid $4 million apiece so their 30-second commercials will be aired during the Super Bowl. But other brands and products are bound to get plenty of attention during the Super Bowl buildup simply due to …