A nation of fans is currently fascinated with an entire team—Florida Gulf Coast, the first No. 15 seed to ever make it to the Sweet 16 round of the NCAA tournament. And the impact goes well beyond soaring team apparel sales.
Business of Sports
Cheaper beer prices? Free food for kids? How insulting!
There’s no mystery as to why companies give away swag during the Oscars to people in the movie business. The possibility that a celebrity will Tweet about the product or perhaps be photographed with it more than offsets the cost …
Is a $4 beer a bargain? It is at a professional baseball stadium, where the average cheapest beer was $6.10 for all Major League teams last season, and many venues charged around $9 for a “premium” draft.
Maybe the NHL should shoot for a lockout-shortened hockey season every year?
You’ve probably never heard of “Purple Pricing.” But you’ll like that it gives you a chance to snag sports tickets below face value, without resorting to haggling, scalping, or timing the market right.
Given the number of empty seats on display during the typical pro sports event, arenas seem to be having a pretty tough time selling tickets. Still, one economist says arena box offices should consider a buy-back strategy so that they could sell the same ticket not just once, but multiple times.
The San Francisco 49ers Colin Kaepernick doesn’t play or look like a prototypical quarterback along the lines of Tom Brady or Peyton Manning. And the fact that Kaepernick is so different has been great for merchandise sales.
It’s almost time for that most American of semi-holidays, the Super Bowl. The football-championship-turned-media-spectacle automatically conjures certain images in most people’s minds: bars overflowing with drunken fans; pizza, …
The cost of advertising in the Super Bowl is rising, running an average of $4 million for a 30-second spot—up from $3.5 million last year and just $42,000 back in 1967. To justify the expense, advertisers aim to present fans with something more than just another entertaining but ultimately forgettable commercial.