The federal shutdown has undeniably damaged the local economy in Washington, D.C., as well as regions where national parks are the lifeblood for local businesses. But—even as the ordeal appears to be winding down—it may have …
Marketing
Meet Hershey’s New Candy Brand
For the first time in three decades, an iconic American candy maker is introducing a new brand—and it’s a soft, sweet, rich blast from the past.
‘Predatory’ Reason Marketers Target Women on Mondays
A new study suggests that beauty product pitches should be timed to target women at their “most vulnerable” moments — specifically, Mondays, when women feel least attractive.
The Web Hates Burger King’s Fake Name Change
Burger King may have made a misstep with its french fry campaign today by pretending to change its official name to Fries King. In a bid to promote the fast food chain’s new “French Fry Burger” and “healthier” Satisfries …
Facebook Is Making Its Ads Less Spammy
Annoyed by the crass dating ads on Facebook and the dubious pitches for six-pack abs?
Drinkers, Stoners & Insomniacs Wanted as Fast Food Expands Late-Night Menus
Diners with the munchies after midnight have more fast-food options than ever—and they’re becoming wilder and more gluttonous than ever.
Bargain Hunters Are About to Have the Best Weekend Ever
Thousands of museums around the country are offering free admission on Saturday, and thousands of coffee shops are doling out free cups of Joe on Sunday.
Pasta Maker in Boiling Water Over Comments on Gays
Barilla’s executive said no gay families in its advertising
It’s Target Versus Amazon in the Battle for Moms
Target wants its moms back. This week, Target rolled out a new diaper-delivery plan and a family friendly on-demand video streaming option. Both services are aimed at wooing moms—in particular, moms who might otherwise give
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5 Ways Retailers Are Trying to Snag Holiday Shopping Dollars Extra Early This Year
Most people like Thanksgiving to have passed before setting up Christmas decorations and jumping into winter holiday mode. For marketers, however, it’s now become standard to embrace the winter holiday mentality long before …
7 Signs That the Craft-Beer Craze Has Gone Totally Mainstream
From Hollywood to Costco to your state senator, everyone seems to want to be associated with craft beer lately. Here are a few indications that craft beer can no longer be classified as a niche category with limited appeal to the masses.
Mad Monster Retro Rush Coming to Cereal Aisle This Halloween Season
What, you’ve never heard of Frute Brute and Fruity Yummy Mummy? To a certain population that grew up in the 1970s and ’80s, the return of these cult-favorite monster-themed cereals—in vintage form, no less—is bringing on a high on par with eating two bowls of sugar cereal while Saturday morning cartoons blare on the TV.