Strong brand extensions leverage consumer affection to introduce a new product that’s related but fundamentally different from the original product. The best brand extensions do that—and then encase it all in a hard candy shell! Eighty years later, both Tootsie Rolls and Tootsie Pops are going strong.
The 10 Best Brand Extensions Ever (According To Me)
4) Tootsie Pops
The Ten Best Brand Stretches Ever