This Valentine’s Day, there will be plenty of lovey-dovey couples exchanging the usual romantic gifts and engaging in the usual romantic nights on the town. What about the people—the legions of people—who are sick of this …
Food and Beverage Industry
McDonald’s and Carl’s Jr. are among the big fast food chains casting out new fish items as a way to reel in customers—especially during Lent, when many diners cut back on meat.
This Valentine's Day, you can serve your sweetie a heart-shaped donut for breakfast, follow it up with heart-shaped pizza for lunch, then a heart-shaped pretzel mid-afternoon snack, and finally a heart-shaped steak for dinner. …
When done correctly, a brand extension can be a huge hit, with the only complaint among consumers amounting to Why didn’t they do that sooner? Sometimes, though, the launch of a new product featuring a well-known brand is such a mismatch the reaction is more like What were they thinking?
If the biggest selling point for a new beer is the bottle that it comes in, what does that say about the beer itself?
Hey wing nuts: relax. Despite reports to the contrary, buffalo wings, chicken wings or whatever you want to call them will be widely available during Super Bowl weekend. And you won’t have to pay through the beak to enjoy them.
The cost of advertising in the Super Bowl is rising, running an average of $4 million for a 30-second spot—up from $3.5 million last year and just $42,000 back in 1967. To justify the expense, advertisers aim to present fans with something more than just another entertaining but ultimately forgettable commercial.
Youths are also sought after as customers because consumption habits are often ingrained at a young age—and because they will be money-spending consumers for many, many years to come.
For the time being, brick-and-mortar retailers don’t seem to have to worry too much about two of the most hyped, potentially “game changing” options in e-commerce.
The private-equity firm that owns Pabst Blue Ribbon beer is planning to bid on the Hostess cake brands division – which includes Ding Dongs, Ho Hos, Drake’s Devil Dogs, and…Twinkies. Could a PBR-like revival be in the snack …