Coca-Cola Spilts North America Business in Two

Move is part of a return to a franchise model in the U.S.

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Ian Waldie / Bloomberg via Getty Images

An employee inspects skids of Coca-Cola soft-drink ready for dispatch from the Coca-Cola Amatil Ltd. bottling plant in Sydney, Australia, on Thursday, April 30, 2009.

Coca-Cola will split its North American business in two, reports Reuters. The move is part of a plan to return to a franchise model in the United States, with independent companies delivering the beverages to local stores.

J.A.M. Douglas will head Coca-Cola North America while also keeping his current position as global chief customer officer. Coca-Cola Refreshments, the bottling unit of the business, will be headed by Paul Mulligan, the current head of Commercial for Bottling Investments Group (BIG) and Region Director responsible for Japan and Latin America BIG operations.