Belsky's latest book is Why Smart People Make Big Money Mistakes—And How To Correct Them: Lessons from the Life-Changing Science of Behavioral Economics.

Gary Belsky

Gary Belsky, former editor in chief of ESPN The Magazine and ESPNInsider.com, is co-author of the bestselling Why Smart People Make Big Money Mistakes—And How To Correct Them: Lessons from the Life-Changing Science of Behavioral Economics. Gary, a media consultant, lectures on sales psychology, behavioral economics and decision making to businesses and consumer groups around the world.

Articles from Contributor

Sure, Go Ahead and Invest in Goldman Sachs’ Hedge Fund for Average Joes (Just Don’t Expect to Make Money)

Much attention has been paid lately to Goldman Sachs’ decision to “help” average folks (a.k.a. the 99% crowd) access the kind of high-stakes hedge funds once available only to the superrich (a.k.a. the 1%). And while all sorts of pundits and investor advocates have noted the folly of this and similar ideas, there’s a case to be made that …

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