Everyone understands why the jerseys of all-time greats like Peyton Manning, LeBron James, and Derek Jeter top on the …
Psychology of Money
J.C. Penney’s Pricing Is Faker Than Ever
Just in time for Valentine’s Day gift-buying season, J.C. Penney is jacking up list prices just so that it can slash them and make the sale price seem more impressive.
Here’s How to Give the Perfect Gift This Holiday
When holiday shopping, we defer to gift cards and items on wish lists because we think they’ll be appreciated—or at least not disappointing. But these gifts are rarely memorable. And they’re unlikely to get the gushing, “Oh …
There’s a Good Reason Not to Give Your Loved Ones Special Gifts This Year
Around the holidays, the thoughtful gift giver understandably wants to find something unique for each person on his or her list. Consumer researchers say you probably shouldn’t bother.
The Ridiculous ‘Exclusive’ Gift Consumers Are Clamoring to Buy
Today only, you have the chance to pay $50 for the privilege of spending another $400 at Starbucks. But only if you act fast!
What Your Halloween Spending—Particularly, Your Choice of Costume—Says About You
Halloween is no longer a kid’s holiday. In fact, more money is now spent on adult costumes than outfits for children. If you’ve ever wondered what someone’s Halloween costume selection says about his or her personality, read on.
‘Predatory’ Reason Marketers Target Women on Mondays
A new study suggests that beauty product pitches should be timed to target women at their “most vulnerable” moments — specifically, Mondays, when women feel least attractive.
Mad Monster Retro Rush Coming to Cereal Aisle This Halloween Season
What, you’ve never heard of Frute Brute and Fruity Yummy Mummy? To a certain population that grew up in the 1970s and ’80s, the return of these cult-favorite monster-themed cereals—in vintage form, no less—is bringing on a high on par with eating two bowls of sugar cereal while Saturday morning cartoons blare on the TV.
Study: Pinching Pennies Is Good for Your Dating Life
In the movies, the ideal partner is often the impulsive, uncontrollable romantic who makes grand gestures to show his love, no matter the cost. Research shows that in real life, however, sex appeal comes in the form of having the …
Turns Out You Only Think You’re Spending Less Money
American consumers claim that they’re not spending as much money this year on restaurants, bar tabs, home purchases, and other key categories. The actual consumer spending data tells a different story.
What It Means to Be ‘Wealthy’ in America Today
Correction appended: July 24, 2013, 11:03 p.m. E.T.
The rich don’t really think they’re rich. In a new survey, the vast majority of investors with $1 million in assets don’t consider themselves wealthy. Which brings up the question: What do the terms rich and wealthy really mean?
Women at the Auto Repair Shop: Better at Haggling, Yet More Likely to Get Ripped Off
According to a new study, it’s good and bad to be a woman when dealing with auto mechanics: It’s bad because you’re more likely to get above-market price quotes for the job at hand, but good because you’re more likely than a man to negotiate a better price.