Why it went viral: Subtle branding
Until you’re about a minute into this two-minute long commercial, you wouldn’t know it’s an ad for trucks. Instead of focusing on the vehicle, this Ram Truck commercial spotlights the American farmer. It flashes through a series of photos from rural America as legendary radio personality Paul Harvey performs his famous “So God Made a Farmer” speech. The ad has been shared more than 300,000 times and has been viewed upwards of 800,000 times.