[youtube=http://www.youtube.com/watch?v=FadwTBcvISo&feature=player_embedded]
Why it went viral: Elicits a range of emotions
Jeep’s ad about soldiers returning home goes from hope (shots of kids waiting for their fathers) to depression (crying wives and mothers) to joy (troops finally coming back). The automaker used a powerful voiceover by Oprah to showcase its partnership with the U.S.O., which provides support for soldiers reintegrating into society. The ad has garnered 160,000 shares through 430,000 views.