[youtube=http://www.youtube.com/watch?v=9H0xPWAtaa8&feature=player_embedded]
Why it went viral: The humor is surprising but not shocking.
Apparently, the mild controversy over this ad – which features a white dude affecting a Jamaican accent – gave a serious boost to its “shareability.” According to Unruly, it’s had 244,000 shares since it was released but only 42,000 in the last 24 hours – essentially since the controversy faded. The quirky commercial’s Jamaican accent was surprising enough for people to share it, but not so shocking that it dissuaded viewers from sending it to friends.