If you always got what you paid for, then “cheap premium” would be an oxymoron. But more and more, consumers are learning that inexpensive doesn’t have to equate to poor quality.
psychology
Why You Might Not Want to Ask ‘Who Am I?’
Introspection, self-knowledge, and self-discovery are generally considered good for oneself. On the consumer level, you’d figure that the better you know yourself, the better you’re able to select the products and services that’ll make you happy and be most worthy of paying for. Indeed, a new research paper states that “self-knowledge …
Q&A: Geneen Roth, Author of ‘Lost and Found: Unexpected Revelations About Food and Money’
The author of New York Times bestseller Women Food and God lost her entire life’s savings in the Bernie Madoff scam. Since then, Geneen Roth has come to realize an ugly truth: For years, her relationship with money had been just as unhealthy as her relationship with food. She always wanted more of both, and yet no matter how many …
Cheapskate Wisdom … About the Self-Help Industry
“If you’re looking for a quick and easy path to change from any self-help book, CD, or DVD that promises you instant and effortless change, put it back on the shelf or return it to Amazon. I can assure you that you’re wasting your money and time.”
97 Money Tips: Easy Strategies for Gardening, Investing, Remodeling, Couponing, and More
Also, this week’s tip roundup offers some peace of mind. We’ve got simple ways to reduce stress brought on by financial predicaments, a list of financial mistakes that even intelligent people make (nice to know you’re not the only one), and wisdom regarding acceptance of the fact that somebody is always going to have more than you. And that’s OK.
Why Consumers Can’t Pass Up MyCoke Promos, McDonald’s Monopoly Games, and Lotteries
For marketers, these and other low-stakes games of chance are goldmines: Consumers buy in time and again even though the odds of winning anything meaningful are horrendous.
Walmart Goes Old School, Promises “Low Prices. Every Day. On Everything.”
During the recession era, Walmart made a distinct shift upscale in an attempt to woo more affluent consumers. The move proved to be a disaster, and the world’s largest retailer has suffered through an extended sales slump amid accusations it betrayed blue-collar shoppers everywhere. To bring the masses back, Walmart is now promising to …
Why a Messy, Cluttered Store Is Good for Business
When trying to sell a home, the number one rule is to declutter and make the place as clean and open as possible. (See the house staging tips on this list.) For a while, retail stores have followed the same concept, utilizing super-wide aisles, minimalist design (relatively speaking), and smaller shelves, with fewer items on those …
204 Money Tips: Ways to Find Jobs, Get Free Shipping, Avoid Debt and Impulse Purchases, and More
Also: tips for cutting back on what you pay for everything from groceries to toys to your first home.
This Week in Mostly Awful Job News
Plummeting employee moral, the job fair cancelled because of lack of jobs, a study showing that crappy jobs are as bad for your mental health as being unemployed, and more.
Study: No Sleep and You’re at Risk to Make Risky Financial Decisions
Here’s a research finding that the people running Vegas casinos seem to have known all along: When it comes to evaluating the risks of winning or losing money, sleep-deprived individuals tend to be more optimistic than their well-rested counterparts. No wonder casinos are open 24/7, no one ever knows what time it is, and the culture …
Why Are Beautiful People Happier? Mainly Because Good Looks Help Them Get Rich
Beauty is the path to happiness—by way of money. A new series of studies shows that attractive people earn more money and marry better-looking spouses, and that the economic benefits of being good looking make them happier than their homely counterparts. Logically, you’d think that efforts to improve one’s appearance would somehow lead …