If it seems like the King takes a long time to flip your burgers when you’re sitting in the drive-through, you’re right.
McDonalds
Hot Freebie List: Free ATMs, Free Lunch, Free Museums, Free Beer & More
Over the next few days, you’ll be able to grab a coffee, visit a museum, enjoy lunch out at a restaurant, rent some DVDs, and even throw back a bottle of beer for free. You’ll also be able to avoid paying fees while using an ATM …
Fall Freebies! Free Donuts, Free Ice Cream, Free Coffee
In September, the stars align for consumers seeking sweet treats without having to open up their wallets.
Just Drinks, Thanks: Rise of Beverage-Only Restaurant Visits
It may seem as if every time you head out to eat, the restaurant is pushing a new specialty drink — shakes, smoothies, frappés, sparklers, slushies, quirky coffees and so on. Why the big focus on beverages? For one thing, …
Fast-Food Chains Want You to Eat More than the Usual Breakfast, Lunch and Dinner
You’d think that McDonald’s, Taco Bell and other chains would be satisfied to draw in crowds who come during the normal meal hours and who order food and beverages that are normally enjoyed during those hours. Instead, in the …
‘Home of the Whopper’ Looks a Lot Like Its Neighbors
Imitation is the sincerest form of flattery, and it turns out it can be a shot in the arm for business, too. After losing its crown as the number-two burger chain in the country to Wendy’s, Burger King fought back and dumped $750 …
Fast Food’s New Mantra: Remodel and They Will Come (and Spend)
Year in, year out, most fast food restaurants see a steady increase in drive-thru visits by customers. While the rise in business is welcomed, fast food chains get even more excited when diners eat in the restaurant — because …
The Movement to Ban McDonald’s, Coca-Cola From the London Olympics
Junk food giants McDonald’s and Coca-Cola could find themselves left at the starting blocks after the London Assembly voted to call for a ban on Olympic sponsors that produce high calorie food and beverages.
Big Chain Restaurant Trends: Hot Menu Items, Hot Marketing Strategies
In recent years, the rise of better burger franchises and fast-casual chains such as Panera Bread and Chipotle has put pressure on sit-down chain restaurants and classic fast food joints alike. As the competition for diner …
Why Restaurants Use the ‘At Participating Locations Only’ Disclaimer
Lately, it seems like at the bottom of every freebie, buy-one-get-one deal, and 99-cent special, there’s some teeny-tiny print noting that the offer is good only “at participating locations.” The clause is especially ubiquitous at fast food chains, and consumers are known to get agitated after walking into an establishment expecting to …
Self-Serve Revolution: How Touchscreens Are Replacing Human Customer Service
Back in the day, screens allowed you to do one thing: Sit down with popcorn and watch Blade Runner. Today, they can do things that even go beyond what last generation’s science fiction could imagine. Those old sci-fi writers did …
How 7-Eleven’s New Slurpee Rollout Is Perfectly Shaped to Attract Crowds All Summer
Nowadays, retailers and manufacturers can’t merely introduce a new product to consumers and call it a day. The way that 7-Eleven is launching “Slurpee Lite,” its new low-calorie drink, shows how a product rollout must be an “event.” This week’s event includes a big Slurpee giveaway.