How’s this for an “edgy” new ad: In a poster displayed on a subway, a woman is shown bowing her head and holding a hand over her face in shame. Next to her are the words “You’re Not Alone. Millions of people love the Big Mac.”
McDonalds
Shamrock Shake Alert: Why We So Love Those Limited-Time Offers
In the fast food world, the “limited-time offer” is a remarkably powerful thing. Why?
In the Fast Food World, Is Fish the New Chicken?
McDonald’s and Carl’s Jr. are among the big fast food chains casting out new fish items as a way to reel in customers—especially during Lent, when many diners cut back on meat.
Why Restaurants Have Been Holding Back on Hiking Menu Prices
As food prices rise, the cost of dining out inevitably inches up as well, right? Well, maybe not.
Fast Food: Spreading like the Blob
Fast-food chains are seeping into places — and times of the day — that until recently were mostly fast-food-free zones
Wendy’s Doubles Down on Dollar Menu
Although it bumped Burger King out of second place by positioning itself as a more upscale fast-food burger chain, now Wendy’s is supersizing its value menu by adding a second tier of under-$2 items in addition to a core group …
Top Grinchiest Stories of the 2012 Holiday Season
Given the number of recent Grinch-like thefts and other Grinch-like actions that have ruined Christmas for some, it looks like there are indeed people whose hearts are two sizes too small. Here’s a roundup of this season’s …
Snack Culture Rising: Why Restaurant Menus Will Feature Even More Snacks Next Year
According to a study conducted a couple years ago, the number of fast-food menus featuring the word “snack” tripled from 2007 to 2010. Our snacking seems to have only picked up pace since then.
Dollar Menu Double Down: McDonald’s Pumps Up $1 Selections
Amid poor sales, McDonald’s is tweaking its Dollar Menu for the second time this year—and this time, $1 items are being added, not taken away.
Is the Daily Deal Model Dying a Slow Death?
As we enter the most deal-crazed time of year, daily deals sites such as Groupon and LivingSocial try to adapt to the changing marketplace — while facing the possibility that the original coupon model may one day soon be viewed …
Hot Buns! In Fast Food, a New Focus Is on What’s Outside the Sandwich
Specialty buns and breading will be hot at restaurants in 2013 — which is being dubbed the Year of the Bun.
Big Bird: Why Fast Food Companies Are Suddenly In Love With Chicken
Talk about a comeback. For years, a roast chicken was the quintessential Sunday dinner, and Depression-era political campaigns invoked the phrase “a chicken in every pot” to symbolize economic prosperity. But in the ensuing …